About the role

We’re looking for a commercially driven, forward-thinking Head of SEO, AI & Content to lead our organic growth strategy at Virgin Experience Days.

This is a pivotal leadership role responsible for defining and delivering a best-in-class organic ecosystem spanning SEO performance, AI-readiness (including LLMs and emerging search behaviours), and high-impact content creation. You will own the strategic direction and take a hands-on role in the execution of how customers discover, engage with, and choose our experiences.

You will work cross-functionally with Trading, Commercial, Product, Tech, and Marketing teams to maximise visibility, conversion, and revenue. This role combines high-level strategic leadership with the ability to roll up the sleeves and execute - with line management responsibility and full accountability for organic performance, reporting, and measurable com...