**ROLE PURPOSE**

As **Head of Trade** , you will lead the strategic direction and execution of sales and distribution across channels, driving both short‑term performance and long‑term sustainable growth. This role is accountable for protecting and strengthening the organization’s commercial reputation while building a high‑performing sales organization capable of winning in a highly competitive, fast‑evolving market.

You will operate as a key commercial partner to Marketing, Market Insights, and Commercial teams—shaping channel strategies, accelerating market penetration, and leading large‑scale execution with discipline and impact.

**KEY RESPONSIBILITIES**

**COMMERCIAL STRATEGY & GROWTH**

+ Define and execute a **comprehensive sales and distribution strategy** to maximize revenue, market share, and profitability across all channels.
+ Translate market, customer, and shopper insights into **differentiated go‑to‑market strategies** a...