**About us**:
**About the role**:
In your capacity as the Lead of User Acquisition, you will be responsible for crafting and implementing multi-channel acquisition strategies aimed at attracting and converting subscribers. While building and managing an in-house team may be part of your responsibilities, your primary focus will be on leveraging your broad experience with various traffic sources to maximize user acquisition and ROI.
**Key Responsibilities**:
- ** ROI Maximization**:
- Develop and implement strategies to continuously improve return on ad spend (ROAS) across all channels
- Identify opportunities for scaling successful campaigns while maintaining or improving efficiency
- ** Data Analysis and Insights**:
- Conduct in-depth analysis of campaign performance metrics
- Collaborate closely with the data team to leverage Tableau reports and other data tools
- Use data-driven insights to inform strategy and tactical decisions
- ** Campaign Structu...