Key Responsibilities

1. SEO Strategy & Execution

• Own organic traffic targets: Drive 10x growth in organic sessions, leads, and revenue attribution

from search.(Non Brand)

• Technical SEO: Lead site architecture, Core Web Vitals, crawl optimisation, structured data, indexing

strategy.

• Content SEO: Build topical authority clusters, keyword mapping, and content briefs across upskilling

verticals.

• Link Authority: Build a scalable, white-hat backlink acquisition program (digital PR, HARO,

partnerships).

• Programmatic SEO: Design and deploy landing pages at scale for long-tail demand capture across

course, exam, and location keywords.

2. Generative Engine Optimisation (GEO)

• AI Visibility: Ensure prominent brand mentions and citations in AI-generated responses – in

ChatGPT, Gemini, Perplexity, Cl...