Utilize your analytical skills as an on-site Commercial Business Analyst at H&M in Toronto. Focus on customer segmentation and product performance to drive impactful insights.
You will report to the Commercial Manager while performing in-depth cohort analysis and supporting data extraction. Your role involves data analytics through SQL, Google Analytics, and web performance analysis. You'll collaborate with various stakeholders, generating reports and actionable insights that inform marketing strategies and enhance customer experiences.
Key Responsibilities:
• Conduct customer segmentation and cohort analysis
• Analyze full funnel web performance using key metrics
• Provide insights on campaign effectiveness and return on ad spend
• Plan and evaluate A/B and multivariate testing
• Implement tagging, tracking, and SEO analytics
Requirements:
• Bachelor’s degree in a relevant field
• Proficiency in SQL, Google Analytics, and Tableau
• Strong knowledge of ...