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HO - Head of Product Marketing

Company

ACB

Location

Thành phố Hồ Chí Minh, Hồ Chí Minh

Posted

July 17, 2026

Position Overview

Strong background in banking or financial services, excels in cross-functional collaboration, and is passionate about delivering products that meet real customer needs while complying with regulatory requirements.

Responsibilities:


Product Positioning & Value Proposition

  • Define and refine value propositions for banking products (retail, SME, corporate, and/or digital).

  • Translate product features, pricing, and policies into clear customer benefits.

  • Develop differentiated positioning aligned with customer segments and competitive landscape.
  • Go-To-Market (GTM) & Launch Management

  • Own end-to-end go-to-market plans for new product launches and enhancements.

  • Coordinate cross-functionally with Product, Sales, Technology, Operations, Legal, and Compliance.

  • Ensure timely delivery of launch assets and readiness across all channels.
  • ...

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