MAIN ACCOUNTABILITIES

• Lead the development and implementation of trade category plan for assigned channel:
• Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
• Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
• Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
• Match brand objectives with customer/market needs
• Work with field sales team to ensure excellence in in-store activation
• Ensure sales team to execute the most efficient JBP and trade spends
• Work out monthly rolling forecast for assigned channel
• Prepare promotion sell-out volume with attention to market

REQUIREMENTS

• Strong CS&P / Category / Trade Marketing fundamentals
• Deep understanding of Distributive channel
• Strong analytica...