MAIN ACCOUNTABILITIES

• Lead the development and implementation of trade category plan for assigned channel:• Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels• Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.• Identify trade spend opportunities and allocate funds for each sector while analyzing risks.• Match brand objectives with customer/market needs• Work with field sales team to ensure excellence in in-store activation• Ensure sales team to execute the most efficient JBP and trade spends• Work out monthly rolling forecast for assigned channel• Prepare promotion sell-out volume with attention to market


REQUIREMENTS

• Strong CS&P / Category / Trade Marketing fundamentals• Deep understanding of Distributive channel• Strong analytical and insight generation capability• Proven ability ...