Overview

The IAT Director guides the Integrated Marketing Communications (IMC) process by aligning agency outputs with business and brand objectives. As the overall IAT lead and integrated client resource, they bring together partner agencies across paid, owned, earned, and shared channels to drive collaboration and deliver seamless, audience‑led connections plans.

Working closely with creative, media, PR, influencer, and digital commerce partners, the Director orchestrates cross‑agency strategy development and helps translate global planning processes for the Canadian market. They oversee the communications framework from planning through activation, ensuring inputs are complementary and connected across the full consumer journey.

The Director also establishes and governs IAT ways of working, including processes, roles, and responsibilities across partner agencies. They lead, coach, and direct a team of strategists and planners, maintaining quality, con...