Role: Business Analyst - Digital Marketing
Job location: Thane

Key Responsibilities

1. Product Insights & Customer Journey

• Utilize behavioral and transactional data to deeply understand the personal loan customer journey, specifically mapping out critical drop-off points within the application flow.
• Generate insights that directly inform product development, feature prioritization, and user experience (UX) improvements on our platforms (app/website) to reduce friction and improve application completion rates.
• Perform deep-dive analysis on customer churn, loyalty, and lifetime value (CLV) to drive retention and cross-sell strategies.

2. Telesales Efficiency & Strategy

• Analyze telesales performance data (call volume, connect rate, conversion rate, talk time) to...