Strategy & Execution: Responsible for the growth and operation of our overseas influencer/creator network. Develop and execute creator collaboration strategies aligned with our goals for user growth, GMV, ROI, and brand awareness.

Talent Pool Management: Build and maintain a robust pool of overseas creator resources. Continuously expand our network by recruiting gaming, general entertainment, and community-focused influencers/creators (KOLs/KOCs) from platforms like TikTok, YouTube, Instagram, X, Discord, and Twitch.

Campaign & Conversion: Plan and launch impactful marketing initiatives by integrating platform business objectives, gaming trends, and regional market insights. These initiatives include KOL campaigns, micro-influencer missions, CPS/affiliate programs, and community engagement projects to drive content creation, generate sales leads, and improve conversion rates.