Overview: Responsible for the end-to-end lifecycle of KOL campaigns across major platforms (TikTok, YouTube, Instagram) to drive user acquisition and brand authority in key markets including the Middle East, Southeast Asia, South Asia, and the US.
Key Responsibilities:
- KOL Identification & Scouting: Research global social media trends to identify and recruit high-potential KOLs/KOCs that align with Chamet’s brand identity, building a robust multi-tier influencer database.
- Outreach & Negotiation: Manage the full outreach and negotiation process, ensuring cost-effectiveness and high-quality deliverables while handling contract signings.
- Campaign Planning & Execution: Develop creative marketing concepts tailored to regional nuances (e.g., high-spending MENA users or US tech-savvy audiences) and oversee the complete execution of KOL campaigns.
- R...