Responsibilities Innovation & Technical Marketing(ITM) - Agile management of the front-end innovation process (ideageneration, screening, portfolio management) to achieveproof-of-concept.
- Lead Basket of Ideas (BoI) / Voice of Customers(VoC) or any other future programs together with InnovationManagement & Partnership team ensuring the development funnelis always rich with strong and market worthy ideas.
- Ensuresufficient evaluation of ideas in terms of technical / marketanalysis, competitive benchmarking, next best alternative,potential benefit for Omya, etc.
- Define technical valuepropositions and create compelling technical marketing content(presentations, white papers, case studies, etc.).
- Develop valuepropositions and marketing strategies to support product launches.- Support training programs for Sales/Marketing teams on producttechnical features, advantages and benefits that are wellestablished and conducted.
- Support to identify technical /co...