As a remote B2B ABM Marketing Specialist, deliver innovative strategies driving enterprise growth. Utilize your LinkedIn prowess to build relationships and enhance client connection.
You will take ownership of 4–7 enterprise ABM programs, partnering with client sales teams to create ideal customer profiles and facilitate MQL–SQL hand-offs. Your expertise will shine as you develop targeted messaging, recommend account-specific content, and drive synergy between digital and live marketing initiatives. Continuous evaluation of engagement metrics will allow you to optimize efforts effectively.
Key Responsibilities:
• Manage the execution of enterprise ABM campaigns
• Collaborate on defining ideal customer profiles
• Craft personalized messaging for outreach
• Enhance account engagement through strategic initiatives
• Measure and report on marketing performance metrics
Requirements:
• 3+ years in B2B marketing with ABM focus
• Proven multi-channel outreach succ...