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THE ROLE
Insomniac is looking for an enthusiastic and experienced Marketing Specialist to oversee the operations and growth strategy of YouTube. The Marketing Campaign Specialist, YouTube requires an experienced digital leader with exceptional organizational and project management skills. This is not a remote position and required to be in office 5 days per week.
RESPONSIBILITIES
Specialize in creating and executing marketing campaigns in coordination with Strategic Stakeholders, with a strong focus on YouTube as a primary content and promotional channel with leading cross-functional teams across digital advertising, social media, integrated technology, etc.
Own the YouTube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement
Wo...