**Main responsibilities of role** :

Support the General Manager Southern Europe in driving market development initiatives through market analysis , strategics projects, targeted campaign and regional event to help accelerate the adocption of new biomarkers across southern Europe.

**Description**

Implementing the different tactics following the strategic axes defined for the region

+ Preparation, localization and deployment of marketing materials dedicated to the targeted campaign and digital promotion via inside sales rep :
+ Review of the translation, localization of documents, promotional brochures, and materials considering regulatory constraints.
+ Planning and implementation of communication plans
+ Propose new digital and emailing campaign plan and dedicated action plan with timing to execute
+ Campaigns tracking
+ PR and communication
+ Events and symposium

+ Competitors intelligence: Collect competitor intelligence...