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IT Digital Marketing Specialist

Company

Henry Schein

Location

Milan, Lombardy

Posted

June 26, 2026

Position Overview

Digital Marketing Specialist (SEO, AEO, GEO & Social Media)

We are looking for a skilled and strategic Digital Marketing Specialist to manage and grow our online presence. This role combines analytical thinking, creativity, and up-to-date knowledge of evolving digital ecosystems, including AI-driven search environments.

Key Responsibilities:

  • Develop and execute SEO strategies to improve organic search rankings and website visibility
  • Optimize content for AEO (Answer Engine Optimization), focusing on featured snippets and voice search
  • Design and implement GEO (Generative Engine Optimization) strategies for AI-powered search engines
  • Manage and grow social media channels, increasing engagement and brand awareness
  • Plan, execute, and monitor digital campaigns (content marketing, paid advertising, etc.)
  • Analyze performance data and KPIs to continuously optimize strategies
  • Co...

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