The Department of Marketing is an internationally recognized research group, committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior. Members of the Department of Marketing are located on three different campuses: Antwerp, Brussels, and Leuven.
 

Members of our department have published in the leading journals in marketing, including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Service Research. Our department is also home to co-editors and associate editors at leading journals.

Project

Generative AI (GenAI)-based technologies, implemented in customer interfaces like chatbots and virtual agents, are transformi...