Job Description

Our client is a global market technology company specializing in creative testing and consumer insights. They are currently looking for a Junior Market Research Analyst to support their growing APAC business.

【Responsibilities】
- Support quantitative and qualitative market research projects across the APAC region
- Understand client business objectives and research requirements through discussions with internal and external stakeholders
- Assist in designing and executing research methodologies to deliver high-quality insights
- Design and manage consumer surveys based on research objectives and market knowledge
- Conduct quantitative analysis using statistical techniques (e.g. segmentation, cluster analysis)
- Analyse consumer behaviour, attitudes, preferences, and brand sentiment using survey data and social listening tools
- Utilize Generative AI tools appropriately to summarize qualitative responses and ass...