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Applicants are required to strictly meet the following criteria and would be responsible for, but not limited to: develop and implement sales and marketing strategies to increase occupancy rates; manage and optimize online booking platforms; drive direct bookings through digital marketing campaigns and promotional activities; manage the guest house's social media platforms and online presence; build and maintain relationships with corporate clients, travel agents, tour operators and tourism stakeholders; conduct market research and identify new business opportunities; monitor competitor activity and industry trends; manage online reviews and maintain the guest house's reputation; operate at both strategic (marketing) and operations (at the B&B) level; be responsible for managing all activities within the B&B.