KEY RESULT AREAS Strengthening B2B, Travel, HoReCa & Institutional sales networks. Build long-term relationship with the customers, Vendors, Institutions/ Canteens. Liaise effectively with key accounts to get Company & its SKUs listed in order to enhance sales. Ensuring that all SKUs are listed and available in given chains. Expand distribution and new account acquisitions in the assigned geographic area through effective market analysis. Crafting new sales strategies and offers for pushing the sales Conduct market research to identify selling possibilities and evaluate customer needs Participate in negotiations and become a key player in administering contractual agreements with clients in the region Strengthening Heritages brand association & awareness in the mind of customers Ensuring 100% fill rate, PO follow up and smooth delivery of PO. Ensure proper placement, visibility & facing, shelf space, stock availability, stock condition (FIFO) and Hygiene of products at MRF stores/c...