Responsible for expanding and collaborating with KOL/influencer resources, enhancing brand exposure and influence in out-of-app content.
Plan and output high-quality content for collaboration with experts (short videos, text and images, grass-roots content, etc.), and continuously optimize and iterate the content.
Responsible for the screening, hierarchical management, and cooperation negotiation of KOLs/KOLs, establishing and maintaining a stable KOL resource pool.
Coordinate the execution of expert cooperation, track content performance and cooperation effectiveness, continuously optimize content direction and cooperation strategy.
Collaborate with product, content, and data teams to promote the implementation of influencer marketing projects, enhance user awareness and content dissemination effectiveness.
Continuously pay attention to industry trends and competing product strategies, and accumulate a reusable expert operation meth...
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