Identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.
Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.
Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.
Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.
Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.
Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.
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