Lead the development and execution of channel marketing strategies for Canada that support business growth, agent engagement, customer experience, and brand trust.
Build integrated annual and campaign-based marketing plans with key performance indicators that are tailored to Canadian markets. Assist in marketing program budget management.
Lead communications planning for Canadian audiences across email, newsletters, portal content, field communications, campaigns, and launch messaging.
Create communications strategies that support business initiatives, product launches, field enablement, and digital changes.
Plan and manage marketing campaigns that drive awareness, engagement, adoption, and trust in Canada. Work with creative, compliance, translation, operations, and business stakeholders to ensure timely and effective execution.
Collaborate closely with Digital Experience teams to e...
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