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Lead, Channel Strategy Development

Company

Universal Robina Corporation

Location

Quezon City, National Capital Region

Posted

June 26, 2026

Position Overview

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.


Universal Robina Corporation is looking for a Trade Marketing Lead (Channel Strategy and Development)!


The Trade Marketing Manager (Channel Strategy and Development) is responsible for crafting and driving channel-specific strategies to optimize sales performance and enhance brand visibility across the channel/s. The Channel Strategy Development Lead is also tasked with identifying market trends, consumer insights, and competitor activities to develop actionable plans that improve channel performance.


What are the Job Responsibilities?

  • Channel Champion
  • Primary knowledge center of the channel within the team.
  • Engages in research, studies to constantly improv...

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