Lead the design and implementation of Adobe Customer Journey Analytics solutions aligned to business, marketing, and performance measurement objectives
Conduct discovery sessions and stakeholder workshops to understand current-state analytics capabilities, reporting gaps, data dependencies, and priority use cases
Translate business requirements into scalable analytics frameworks, KPI definitions, data requirements, and reporting structures
Define how CJA should be used to support campaign measurement, customer journey visibility, and performance reporting across digital, marketing automation, and customer data platforms
Assess existing analytics implementations and recommend whether current configurations can be extended, optimized, or redesigned
Partner with technical teams to shape data models, data views, source integration requirements, and reporting design decisions across CJA, Marketo, AEP, and ...
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