Position Overview
**About this role:**
Wells Fargo is seeking a Lead Commercial Banking Business Development Representative supporting clients with annual revenue of $100MM to $2B covering western Michigan area to increase momentum and drive growth with a focused effort exclusively on sourcing new customer relationships. Learn more about career areas and business divisions at wellsfargojobs.com (https://www.wellsfargojobs.com/career-areas/)
**In this role, you will:**
+ Identify, source, and engage complex prospects through both cold and warm outreach strategies, leading the team in developing approaches that generate new, profitable Commercial Banking relationships within the $100MM to $2B revenue segment
+ Lead complex market planning and strategic growth initiatives by conducting competitive analyses, leveraging business and analytics tools, and applying market insights to identify high‑potential opportunities across the region
+ Assess and analyze multifaceted prospe...