Lead the tone of voice for Canadian Tire as a Senior Copywriter & Editor. Blend hands-on writing with editorial governance to enhance brand campaigns and ecommerce experiences.
Reporting to the Manager, Creative Copy & Content, you will act as a brand steward ensuring clarity, consistency, and quality across all touchpoints. With at least 7 years in retail copywriting, utilize AI tools for improved workflow efficiency. This creative role emphasizes collaboration, strong communication, and providing constructive editorial feedback to elevate content quality.
Key Responsibilities:
• Ensure adherence to Canadian Tire's Tone of Voice
• Manage daily copy governance for multiple assets
• Write and refine ecommerce copy to boost conversions
• Partner with teams to enhance writing and stories
• Present recommendations on editorial strategies confidently
Requirements:
• 7+ years of editorial experience in copywriting
• Proven ability to mentor junior writers
• S...