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The Lead Generation Analyst (LGA) plays a critical role in identifying, researching, and qualifying potential clients to support the company’s revenue growth. This role involves market research, data analysis, and lead generation strategy execution to drive high-quality leads into the sales pipeline. The LGA will work closely with the Business Development Representative (BDR) and Business Development Director (BDD) to ensure a steady flow of qualified leads, leveraging CRM tools, marketing automation platforms, and prospecting databases. This position requires a detail-oriented professional who thrives in a fast-paced, metrics-driven environment.