Reporting to Senior Manager – Product Marketing, the appointee will support the overall marketing initiatives for Mortgages, Ecosystems & Platform Banking, Operations, and Digital Banking (Mashreq Mobile App & Online Banking) for Mashreq UAE; develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR & Research to achieve significant results.

Key Result Areas

1. Product Marketing

Together with Senior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget

Build comprehensive 360‑degree plans for all campaigns across offline & digital

Develop & execute NTB & ETB campaigns end‑to‑end from creative development to media planning, roll‑out, tracking and optimizing

Track the results of all campaigns and perform analysis / learnings for improvements

Track competitor activitie...