Job Purpose

Reporting to Senior Manager – Product Marketing, the appointee will support the overall marketing initiatives for Mortgages, Ecosystems & Platform Banking, Operations, and Digital Banking (Mashreq Mobile App & Online Banking) for Mashreq UAE; develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR & Research to achieve significant results.

Key Result Areas

1. Product Marketing

• Together with Senior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget
• Build comprehensive 360-degree plans for all campaigns across offline & digital
• Develop & execute NTB & ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing
• Track the results of all campaigns and perform analysis / learnings for improvements