Shape digital user growth at Wealthsimple as the User Acquisition Lead. Combine strategic leadership with hands-on analytical expertise to drive impactful user acquisition.
As the User Acquisition Lead, you'll spearhead Wealthsimple's growth initiatives by overseeing paid acquisition efforts. This role involves leading a small team, devising creative strategies, and ensuring effective testing and performance metrics. Your skills in data analysis will be essential in optimizing user conversion and enhancing engagement across platforms.
Key Responsibilities:
• Oversee user acquisition strategies across key digital channels
• Lead a performance-driven team focused on execution
• Create a robust creative testing process for campaigns
• Manage mobile attribution and related testing strategies
• Collaborate to improve user onboarding conversion rates
Requirements:
• 10+ years in user acquisition, including 5+ in leadership roles
• Extensive budget management exp...