Become the Lifecycle Marketing Automations Expert at Arc'teryx, where you’ll lead pivotal marketing programs. Enhance customer engagement in a dynamic hybrid work setting.
In this role based in North Vancouver, you will oversee the development and implementation of lifecycle marketing strategies that drive acquisition, retention, and loyalty. Collaborating with Global CRM and Creative teams, you'll leverage data insights to execute targeted marketing campaigns. Your skills will be essential in optimizing customer experiences across all channels, ensuring a cohesive and impactful journey.
Key Responsibilities:
• Drive the strategy for lifecycle marketing initiatives
• Partner with cross-functional teams to develop content
• Use Salesforce Marketing Cloud for comprehensive campaign management
• Analyze KPIs to inform marketing adjustments
• Lead continuous improvement efforts through A/B testing
Requirements:
• Bachelor’s degree in business, marketing, or simil...