Join AlgaeCal as a Lifecycle Marketing Manager to enhance customer journeys. You'll be pivotal in driving retention through targeted marketing strategies.
In this role, you will manage various customer communication channels, focusing on strategies that foster loyalty and increase customer lifetime value. Your ability to execute campaigns using tools such as Braze and SFMC will be crucial, alongside guiding a dedicated team in achieving high-quality marketing outcomes. The opportunity also exists to grow into broader leadership within the loyalty space.
Key Responsibilities:
• Lead and coach a team to deliver quality marketing
• Develop automated customer journeys for retention
• Personalize messaging across email, SMS, and push notifications
• Analyze data for effective segmentation
• Oversee automation performance and best practices
Requirements:
• 3+ years in email and database marketing
• Familiarity with CRM platforms like Salesforce
• Proven exper...