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Lifecycle Marketing Manager

Company

Meta

Location

Burlingame, CA

Posted

June 24, 2026

Position Overview

**Summary:**
The Reality Labs Marketing team drives adoration and everyday usage for Meta AI glasses and VR devices by unleashing data-driven marketing and creativity to accelerate business results. We are looking for a skilled Lifecycle Marketing Manager to join our team. This role is highly strategic, cross functional and analytical. In this role, you will craft user journeys across multiple channels including email, push, and in-app notification channels. This role will be responsible for building multi channel programs with lifecycle automation, segmentation, and experimentation at the center. This role will work with a matrixed and highly interdisciplinary team with access to cutting edge technology, resources, and testing tools.
**Required Skills:**
Lifecycle Marketing Manager Responsibilities:
1. Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels<...

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