Lead innovative lifecycle marketing initiatives with Lightspeed as a Senior Marketing Automation Manager, focusing on customer journeys from engagement to long-term usage. Drive strategic marketing practices.
As part of the Financial Services team, you will architect and manage lifecycle marketing programs that resonate with customers at every step. This senior role emphasizes robust knowledge in Salesforce Marketing Cloud, alongside the ability to design personalized journeys. Collaborate effectively with Product, Data, and Engineering teams to successfully implement scalable marketing solutions.
Key Responsibilities:
• Implement always-on lifecycle journeys for customers
• Configure Salesforce Marketing Cloud for optimal data flow
• Move from traditional campaigns to trigger-based messaging
• Partner on audience segmentation and engagement strategies
• Optimize funnel performance from engagement to usage
Requirements:
• Proficient with Salesforce Marketing ...