Description
Zinc’s Content & Authority squad is at the heart of prospects and customers hearing the right message at the right time. We need our first Lifecycle Marketing Manager to join us and own the CRM systems and journeys that progress contacts from Subscriber to MQL and beyond.
🔑 What you’ll own:
- Build and maintain nurture segmentation, workflows, and automations
- Keep lists clean, contacts healthy, and documentation sound
- Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
- Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
- Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
- Own the operational side of one-off email comms to customers for must-kn...