This role is responsible for building and driving user growth through lifecycle optimization, CRM strategy, conversion rate optimization (CRO), AI adoption, and digital experience improvement.

This role owns the end-to-end customer journey across Web, App, CRM, and Marketing channels, ensuring every stage of the funnel is continuously optimized to maximize activation, conversion, retention, and lifetime value.

As the operational hub between Marketing, Product, IT, BI, and Sales teams, this role transforms business strategies into scalable execution while leading cross-functional initiatives from planning to delivery.

Key Responsibilities

1. Team Leadership & Operations Management

• Lead and develop the User Life Circle team across CRM, Lifecycle Marketing, Marketing Automation, and Marketing Technology.
• Define team roadmap, priorities, KPIs, and execution standards.
• Coach team members and establish scalable opera...