Shape member experiences at Meridian as a Senior Specialist in Lifecycle Marketing, designing automated journeys that enhance engagement. This hybrid role requires expertise in CRM strategies and data insights.

As a pivotal team member at Meridian, you will leverage your 7 to 10 years of experience to create automated journeys that guide members through their lifecycle with tailored communications. Success in this role hinges on optimizing performance and measuring key behaviors like retention, engagement, and adoption of financial plans. Your proactive approach will foster collaboration across marketing analytics, operations, and other stakeholders to enhance member experiences.

Key Responsibilities:
• Automate personalized member journeys using Dynamics 365
• Analyze data flows and recommend solutions
• Create relevant communication strategies for members
• Continuously optimize marketing programs
• Test scenarios for enhanced e...