Enhance member engagement with Meridian as a Senior Specialist in Lifecycle Marketing. This hybrid prospect focuses on developing automated member journeys using Microsoft Dynamics 365. This 18‑month contract role is vital for optimizing member experiences and aligning marketing strategies through personalized communication.

Key Responsibilities

• Automate tailored member journeys in Dynamics 365 Marketing
• Analyze data flow to identify gaps and improve journeys
• Design communication flows for effective member engagement
• Optimize and monitor marketing programs as market shifts occur
• Collaborate with teams to develop targeted communication strategies

Requirements

• 7 to 10 years of experience in journey development
• Knowledge of financial institution dynamics and metrics
• Proficient in Microsoft Dynamics 365 and marketing automation
• Solid project management and communication ski...