The Loyalty & Personalization Director is responsible for defining and delivering a best‑in‑class customer loyalty strategy across a multi‑asset leisure and entertainment portfolio.

This role leads the development of a comprehensive loyalty ecosystem designed to drive customer acquisition, retention, engagement, and lifetime value, while enhancing the overall customer experience.

The position will work cross‑functionally with marketing, commercial, digital, operations, and insights teams to design and execute a data‑led loyalty and membership strategy, ensuring alignment with broader business objectives.

The Loyalty & Personalization Director will own the end‑to‑end customer lifecycle strategy, including product development, engagement frameworks, partner integrations, and performance optimization.

Loyalty Strategy & Membership Program

• Develop and deliver a customer loyalty and membership strategy aligned with long‑term business gro...