At REEDS Jewelers, we bring timeless values together with the innovation and energy of a modern luxury retailer. For nearly 80 years, we've built a legacy of trust, excellence, and elevated experiences — offering fine jewelry and timepieces from the most prestigious brands in the world. We are family-owned and proudly committed to people, progress, and performance. As we continue to grow, we remain true to our roots while embracing forward-thinking practices and premium partnerships, including our boutiques with IWC Schaffhausen.

Founded in 1868 in Schaffhausen, Switzerland, IWC combines precision engineering with a timeless design aesthetic. Known for its exceptional mechanical timepieces, IWC has become synonymous with technical mastery, aviation-inspired innovation, and iconic collections such as the Portugieser, Pilot’s Watches, and Portofino. Every IWC timepiece reflects a legacy of craftsmanship, precision, and durability — embodying the same...