Purpose & Overall Relevance for the Organization
Own and steer the execution of the Global Brand & Category Strategy, ensuring consistent deployment throughout India, delivering all relevant Brand KPIs.
Drive an integrated approach across Brand Activations, Consumer Insights and Media, ensuring data-led storytelling, effective media investments, and culturally relevant brand moments.
Key Responsibilities:
Brand Activations
- Implement and support execution of the India Brand Marketing Activation calendar and plan local market initiatives
- Draft strong marketing briefs & lead the process of agency briefings, creative development and activation roll-out for campaigns.
- Curate powerful local initiatives and brand moments - ability to translate global creative concepts for local relevance
- Support creation of marketing plans aligned to business goals and annual calendar
- Drive a pan-India strategy with focus on key cities ensuring excellence in execution and ...