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Manager, Brand Management, Fanta

Company

The Coca-Cola Company

Location

Shanghai, China

Posted

July 13, 2026

Position Overview

We are looking for a passionate, business driven marketer to drive Fanta, one of our big and most dynamic brand in GCM. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, an analytical wizard but also an impactful creator, a leader of self but also a powerful influencer. The vision is to assert Fanta leadership in fruity sparkling in next 3 years. Fanta must grow into the most loved consumer brands, continue to drive recruitment. The major profit drivers for the company.

What You'll Do for Us
*Core focus will be to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth.
*You will need to master and own global brand architectures and standards, local human insights and market reality to fuel brand and business, inspire partners and deliver consistent consumer brand experiences.
*You need to fully involve and le...

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