Position Overview
Job Description
Campaign Execution: Assist in planning, developing, and executing end-to-end brand marketing campaigns (ATL/BTL, digital, and offline) to drive top of mind, brand preference & market share..Media Management: Coordinate with regional media counterparts to create strong media plans while following regional guidelines.Content & Localization: Manage the adaptation and localization of regional campaigns specifically for the Hong Kong market. Collaborate with campaign marketing teams to understand user behavior and segmentation strategies, and come up with effective messagingData Analysis & Reporting: Track, analyze, and report on the effectiveness of marketing initiatives, providing data-driven insights to optimize ROI and improve key performance indicators (KPIs). Share insights and align goals with the regional team and maximize usage of group resources.Agency & Regional Stakeholder Management: Communicate with me...