Purpose & Overall Relevance for the Organization

At adidas, Sportswear is where sport inspired design meets modern culture. As Category Manager, Sportswear for Southeast Asia, you will lead category planning and franchise execution for one of adidas’ most commercially important lifestyle category, translating SEA Lifestyle category direction into strong assortments, clear franchise priorities, and consumer relevant commercial opportunities across SEA markets.

Key Responsibilities

Sportswear Category Strategy

Franchise & Range Architecture