We are seeking a strategic, insight-driven Manager, Loyalty & CDP to shape KFC’s customer engagement and retention strategy. This role focuses on connecting store-level and user data to actionable business decisions, guiding loyalty program evolution, and ensuring customer segmentation and personalization of digital platforms to maximise ROI and drive growth. The ideal candidate brings commercial acumen, cross-functional influence, and experience in fast-paced, data-driven environments such as QSR, e-commerce, or food-tech.

Key Responsibilities

Loyalty Program Leadership

• Build and own the loyalty strategy and roadmap across digital and non-digital touchpoints, aligned to brand, growth, and profitability objectives across all markets
• Drive incremental revenue and margin from the loyalty member base through:
• Sharper value proposition: Catalogue evolution, partner‑led benefits, and experiential rewards
• Discount ...