Title: MANAGER CHANNEL CONTENT

Position

Line of Business:

Department: Digital E-Marketing

Location (City): Shanghai

Job Grade: M4

Working Relationship

Direct Reporting Line: Director content production

Personnel Managed (Y/N):

Key Interfaces (Relationships with other dept/groups):

External: Entertainment Contacts, PR/Production Agencies,

Internal: Digital (Campaign, Planning, Commercial etc,.)

Brand comms, adidas BUs , Brand Comms,etc,.

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Channel content Manager who not only drives impactful content creator collaborations but also connects seeding efforts directly to e-commerce conversion.

Channel content manager will own the full funnel — from platform-native content seeding to traffic diversion into Taobao/Tmall/JD/DY, and from real-time FS...