ROLE SUMMARY

Create and deliver platform-native, social-first content that enhances MAF's corporate brand, executive visibility, employer brand, and stakeholder engagement. Translate communication priorities into engaging, audience-focused content across enterprise social channels while adapting to emerging trends and ensuring brand consistency, governance, and reputational integrity.

ROLE PROFILE

• Develop social-first content across digital platforms, including LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts, aligned with Corporate Communications priorities.


• Transform corporate announcements, campaigns, leadership messages, events, and culture stories into engaging platform-specific content.


• Monitor social trends, audience behaviours, conversations, and engagement insights to optimise content performance and relevance.


• Collaborate with creative teams, executives, communica...