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Manager, Creative (Copy based)

Company

AirAsia

Location

kuala lumpur, kuala lumpur

Posted

June 05, 2026

Position Overview

Your Role

We’re hunting for a copy creative who speaks fluent internet. You’re a linguistic chameleon: digitally native, commercially sharp, and obsessed with impact over rigid grammar. If you need 2 days or an explanation for a headline, this isn't for you. You kill jargon, think digital‑first, and write for humans who click. You dissect briefs instantly into short, strong, catchy headlines. You banish corporate jargon, think digital‑first, and write for humans. You’re a traveler at heart who knows how to make a message stick and click.

Mission

  • Do & Guide: Stay fiercely hands‑on. Craft hard‑hitting campaigns and guide the copywriters to do the same.
  • Conversion First: Prioritise ROI‑driven copy to deliver maximum performance and growth.
  • AI‑Powered: Integrate Gen AI tools to supercharge your brainstorming and scale production without losing the human spark.
  • Visual Synergy: Partner seamlessly with art directors, designers, an...

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